About me
My friends call me Lou.
With a proven track record as a Head of Product Design and Senior Design Lead, I have extensive experience managing digital projects, leading design teams, and driving user-centered design strategies. I possess the skills and expertise to make a significant impact on any organization.
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Throughout my career, I have overseen and managed digital projects from conception to delivery, ensuring exceptional user experiences and successful outcomes. I provide leadership and mentorship to design teams, fostering their growth and maximizing their potential.
What I LOVE doing...
Growing and mentoring makers, Strategy formulation and implementation, Data driven design, Cross functional collaboration, Facilitating ideation, Stakeholder collaboration and management, Human Centred Design, Product design, Service design, Information Architecture and designing for scale
Experience
2023 - now
Head of Product Design
Nedbank Pty Ltd
Project Management and Strategic Alignment
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Team Leadership and Mentorship
User-Focused Approach and Business Opportunities
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Design Standards and Cohesive User Experience
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Innovation and Creative Problem-Solving
2020 -2022
Senior Design Lead
Nedbank Pty Ltd
Project Management and Delivery
Leadership and Mentorship
Business Alignment and Opportunity Identification
Design Guidelines and Systems
Strategy Formulation and Planning
2015 - 2019
Senior Design Lead
Viga Interactive
Client Relationship Management
Team Support and Mentorship
Project Management and Planning
User-centred Design and Collaboration
Design Strategy and Delivery
Jennifer Hull
- CEO Viga Interactive
It's rare that you come across someone that is hard working, gifted at their craft and fantastic with people, that is Louise. I was very fortunate to have worked with Louise for many years on many different projects.
Louise has an incredible work ethic and a real talent for people, she is also very intelligent and can simplify the most complex problems.
She is cool under pressure, open minded and displays empathy, all extremely important traits in the UX field.
Louise's sense of humour and positive can do attitude is what I miss most from working with her. It is without hesitation that I recommend Louise if you want the job done and have a laugh while doing it.
Eras Gous
- Principal Service Designer
I have huge admiration for Louise’s drive, passion, and skillset as a product designer and team leader. More importantly, that it doesn’t come at the cost of being a kind and approachable human who cares deeply about those who she works with.
I was fortunate enough to work with Louise for two years on a high-stakes project and saw first-hand her ability to drive a project forward, interface with and align teams towards a common goal, implement and troubleshoot new ways of working, and do so while making allies along the way.
Palesa Choane
- Senior UX Designer
I had the pleasure of having Louise as a Design Lead on various projects over the four years I was at Nedbank.
Louise possesses a combination of innovative, pragmatic, strategic, and transformational leadership. She is dependable and on her A-game while overseeing multiple projects or streams. In environments or projects that are turbulent or ambiguous, she is a guiding light that you can depend on for direction, focus, and clarity.
She empowers team members to have a voice and confidence in their skills. When needed, she will roll up her sleeves to support team members or transition into a practitioner to help get things done.
She is astute in design, business, and technical aspects, making her an excellent asset to the team. She doesn’t shy away from hard conversations and is brave to stand up for what is right. She is someone you can trust as she brings her authentic self in every setting (personal or professional).
Given the opportunity, I will work with her time and time again.