
I wouldn't hire me
Based on this website...
Why?
My impact extends beyond visuals.
Let's discuss how I can drive strategic solutions for your team.
About me
As a seasoned problem solver, I bring a proven track record of driving product excellence, leading high-performing teams, and delivering impactful digital products at scale.
My expertise lies in translating complex business challenges into intuitive, user-centered solutions that align with strategic objectives.
With extensive experience managing end-to-end product lifecycles, I thrive in cross-functional environments, collaborating with product, engineering, and business stakeholders to craft seamless digital experiences.
I am passionate about mentoring and growing talent, fostering innovation, and building teams that influence strategy, not just execution.

Skills
Professional value adds
Product Strategy & Management
Innovation & Business Model Design
Service & Experience Design
Platform & Ecosystem Thinking
Customer & Data Insight
AI & Emerging Tech Literacy
Portfolio & Program Leadership
Agile, Lean & SAFe Environments
Change & Transformation Leadership
DesignOps & Scalable Systems
Inclusive Leadership & Team Building
Executive Stakeholder Engagement
What I bring to a leadership role
Professional value adds
Cultivating a culture of growth, innovation, and excellence in design teams.
Aligning design strategies with business goals to drive meaningful impact.
Using research and insights to craft experiences that deliver measurable outcomes.
Partnering with engineering, product management, and executive teams for alignment.
Building systems, processes, and structures that scale with the organisation.
Applying HCD, information architecture, and service design to craft seamless digital experiences.
Experience + Education
2023 - now
Head of Product Design
Nedbank Pty Ltd.
Scaled design practices across portfolios, aligning with product and tech
Co-defined product strategy and aligned roadmaps with leadership
Developed a design maturity roadmap and product-led capability uplift
Introduced a heuristic product quality framework for measurable gains
Drove innovation using platform thinking and business model design
Applied generative AI and automation to streamline onboarding
Leveraged data insights to improve prioritisation and performance
Key Achievements
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Loans journey >200% of target in month two
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60% reduction in call centre volumes
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29% improvement in drop-off rates
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Vice Chair, Diversity, Equity & Inclusion Forum
2015 - 2026
Senior Product Design Lead
Viga Interactive
Managed 10+ concurrent client projects delivering end-to-end solutions
Introduced scalable design systems and modern front-end practices
Led research, prototyping, and validation to de-risk delivery
Advised clients on business model innovation and service design
Promoted platform thinking for ecosystem-wide solutions
Mentored junior designers and built a growth culture
2020 - 2022
Senior Product Design Lead
Nedbank Pty Ltd
Boosted public site conversion 36% across three MVPs
Launched 72 reusable design system components for faster delivery
Aligned product features with business priorities and customer needs
Embedded product discovery and lean experimentation practices
Developed experience and product governance frameworks
Coached teams through change and agile transformation
Key Achievements:
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Internal “Design Advocate of the Year”
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Positioned design as a strategic partner in cross-functional squads
Other notable achievements
Advanced Diploma in Management Practice from Henley Business School
SAFe 6.0 Certified Product Owner/Product Manager
Freelance work for NHS ExpertCare design - £530M potential savings
Vice Chair, Diversity, Equity & Inclusion Forum
My Operating Manual
And what I value...
Progress over perfection
Intellectual honesty
Good governance that enables flow
Humour, perspective, and humanity in the work
1 / Default Settings
I’m a systems thinker, product strategist, and design leader who’s at my best when working across functions to solve complex, messy problems. I care deeply about clarity, client value, measurable outcomes and doing work that makes teams proud.
2 / How to get the best from me
Bring me in early. I don’t just design screens, I shape problems, define opportunities, and unlock product-market fit.
Let’s connect the dots. I thrive in environments where I can bridge silos, scale patterns, and align across squads and roadmaps. Show me the signal. I’m drawn to data, evidence, and feedback loops. Let’s test, measure, and evolve with intention.
3 / What I thrive on
Designing for real-life complexity (banking, healthcare, compliance, risk) Co-creating with sharp, kind, curious minds. Building systems that scale, whether it’s a design system, an onboarding flow, or a governance model. Mentoring and unlocking talent across design, product, and strategy.
4 / How I make decsions
People-first, always
Informed by data, driven by outcomes
Built for scale, not just launch
Through co-creation, not top-down control