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I wouldn't hire me

Based on this website...

Why?

My impact extends beyond visuals.

Let's discuss how I can drive strategic solutions for your team.

About me

As a seasoned problem solver, I bring a proven track record of driving product excellence, leading high-performing teams, and delivering impactful digital products at scale.

 

My expertise lies in translating complex business challenges into intuitive, user-centered solutions that align with strategic objectives.

 

With extensive experience managing end-to-end product lifecycles, I thrive in cross-functional environments, collaborating with product, engineering, and business stakeholders to craft seamless digital experiences.

 

I am passionate about mentoring and growing talent, fostering innovation, and building teams that influence strategy, not just execution.

Skills

Professional value adds

Product Strategy & Management
Innovation & Business Model Design
Service & Experience Design
Platform & Ecosystem Thinking
Customer & Data Insight
AI & Emerging Tech Literacy
Portfolio & Program Leadership
Agile, Lean & SAFe Environments
Change & Transformation Leadership
DesignOps & Scalable Systems
Inclusive Leadership & Team Building
Executive Stakeholder Engagement

What I bring to a leadership role

Professional value adds

Cultivating a culture of growth, innovation, and excellence in design teams.

Aligning design strategies with business goals to drive meaningful impact.

Using research and insights to craft experiences that deliver measurable outcomes.

Partnering with engineering, product management, and executive teams for alignment.

Building systems, processes, and structures that scale with the organisation.

Applying HCD, information architecture, and service design to craft seamless digital experiences.

Experience + Education

2023 - now

Head of Product Design

Nedbank Pty Ltd.

Scaled design practices across portfolios, aligning with product and tech

Co-defined product strategy and aligned roadmaps with leadership

Developed a design maturity roadmap and product-led capability uplift

Introduced a heuristic product quality framework for measurable gains

Drove innovation using platform thinking and business model design

Applied generative AI and automation to streamline onboarding

Leveraged data insights to improve prioritisation and performance

 

Key Achievements​

 

  • Loans journey >200% of target in month two

  • 60% reduction in call centre volumes

  • 29% improvement in drop-off rates

  • Vice Chair, Diversity, Equity & Inclusion Forum

2015 - 2026

Senior Product Design Lead

Viga Interactive

Managed 10+ concurrent client projects delivering end-to-end solutions


Introduced scalable design systems and modern front-end practices


Led research, prototyping, and validation to de-risk delivery


Advised clients on business model innovation and service design


Promoted platform thinking for ecosystem-wide solutions


Mentored junior designers and built a growth culture

2020 - 2022

Senior Product Design Lead

Nedbank Pty Ltd

Boosted public site conversion 36% across three MVPs


Launched 72 reusable design system components for faster delivery


Aligned product features with business priorities and customer needs


Embedded product discovery and lean experimentation practices


Developed experience and product governance frameworks


Coached teams through change and agile transformation


 

Key Achievements:

  • Internal “Design Advocate of the Year”

  • Positioned design as a strategic partner in cross-functional squads

Other notable achievements

Advanced Diploma in Management Practice from Henley Business School


SAFe 6.0 Certified Product Owner/Product Manager

Freelance work for NHS ExpertCare design - £530M potential savings


Vice Chair, Diversity, Equity & Inclusion Forum

My Operating Manual

And what I value...

Progress over perfection

Intellectual honesty

Good governance that enables flow

Humour, perspective, and humanity in the work

1 / Default Settings

I’m a systems thinker, product strategist, and design leader who’s at my best when working across functions to solve complex, messy problems. I care deeply about clarity, client value, measurable outcomes and doing work that makes teams proud.

2 / How to get the best from me

Bring me in early. I don’t just design screens, I shape problems, define opportunities, and unlock product-market fit.​

Let’s connect the dots. I thrive in environments where I can bridge silos, scale patterns, and align across squads and roadmaps.​ Show me the signal. I’m drawn to data, evidence, and feedback loops. Let’s test, measure, and evolve with intention.

3 / What I thrive on 

Designing for real-life complexity (banking, healthcare, compliance, risk) Co-creating with sharp, kind, curious minds. Building systems that scale, whether it’s a design system, an onboarding flow, or a governance model. Mentoring and unlocking talent across design, product, and strategy.​

4 / How I make decsions

People-first, always

Informed by data, driven by outcomes

Built for scale, not just launch

Through co-creation, not top-down control

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